Proofreading / Editing

Language is a process of free creation; its laws and principles are fixed, but the manner in which the principles of generation are used is free and infinitely varied. Even the interpretation and use of words involves a process of free creation.

Noam Chomsky, American linguist and political activist (born 1928)


Marketing is all about presentation. Websites, sales brochures and advertisements, but also instruction manuals and published articles must be carefully revised and polished to ensure that they are clear, concise and easy to read. As part of our proofreading service, we improve spelling, grammar and syntax correcting apostrophes, capitalisation, abbreviations and hyphenation and even spacing as well as punctuation and verb tenses. Our proofreading service is suitable for documents which are already well structured and fluent and only need minor improvements before presentation.

While editing includes all proofreading tasks described above, it is a much more comprehensive review of your document. Not only are ambiguities and repetitions removed to ensure clarity, conciseness and consistency of argument, but choice of words, sentence structure and paragraphing are reworked if necessary to improve the readability and flow of the text. Making all changes visible throughout for your benefit, we also enhance the overall structure and balance of your document, for example by changing the sequence in which content is presented, for effective communication of the paper’s central ideas and key messages. Last but not least, we make sure that the tone and style of your document match your target audience to achieve maximum impact and persuasiveness. Our editing service is recommended for documents intended for publication.


 

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